Rebranding Town and Country Surf
Know for
Craig Sugihara founded Town & Country Surf in 1971 on the island of O’ahu, Hawaii. Town and Country Surf is a company that prides themselves on sharing the stoke and aloha of the Hawaiian surfing lifestyle. They create custom surfboards and provide other surf materials that will make the surf experience more enjoyable.
My Pitch
My pitch focuses on having a modern brand that combines art, from artists and the surf lifestyle. The company has grown internationally and should be working collaboratively with local artists and soon all artists around the world. The brand and identity should focus on an artistic, hipster feel. The new slogan for T&C Surf should encourage customers to “Embrace Their Inner Chill” and immerse themselves in a creative mindset.
